Originally posted in the Monadnock Shopper News
This Plaid Friday, we can wear our plaid even more proudly — thanks to a new Indie Impact Study highlighting how many dollars Monadnock Region independent retailers recirculate in our local economy. The study’s results: Locally owned businesses in the Monadnock Region return four times more money to our local economy compared to chain retailers. More specifically, Monadnock Region independent retailers return 62.4% of their revenue to the local economy, while national chain retailers return just 13.6%.
That means that every time you Shift Your Shopping, and spend your dollars at locally owned businesses, you give a boost to our local economy. The money you spend recirculates through our economy and generates a ripple effect — joining with other local purchases to create new jobs, charitable contributions and more. If everyone shifted just 10% of purchases from national chains to locally owned retailers, we would return $27 million to the regional economy. Now, that’s all I want for Christmas this year!
Our Indie Impact Study is part of a series of studies carried out by Civic Economics, an organization that measures the boost or “local multiplier effect” locally owned businesses offer communities throughout the United States. Their studies found that locally owned businesses return 44 to 71 cents of every dollar in revenues back to their local economies compared to their chain competitors.
Armed with this new information, we hope more of you will participate in Plaid Friday on November 28th. Your plaid will show your support for local and independent businesses and commitment to Shift Your Shopping this holiday season.
“I am a true believer in the power of the ‘buy local’ movement to improve our community and local economy,” stated Marcia Passos Duffy, publisher and editor, Monadnock Small Business Journal. “Plaid Friday is a the only sane response to the craziness that usually goes on during ‘Black Friday.’ Instead of lines, crowds and stress, Plaid Friday is relaxed, fun and folksy … a lot like the plaid that shoppers and store owners wear on that day in support of local businesses.”
On Plaid Friday, we encourage you to visit all our locally owned businesses. Be sure to visit at least one of our 17 Plaid Friday Hubs — local businesses that will photograph customers decked out in plaid and answer questions about Plaid Friday and Monadnock Buy Local. Some Plaid Friday Hubs are offering extra events and specials. Mayfair Farm in Harrisville, the Monadnock Food Co-op in Keene and “CASA 34 Main” in Hancock are even opening up their doors and hosting other independent artists, farmers and food producers during Plaid Friday.
Mayfair Farm will transform into a holiday marketplace on Plaid Friday. They will sell their own GMO-free pork, beef, lamb, and raw Jersey milk, plus great gift ideas from local artisans. Even Christmas trees and wreaths will be for sale. While you’re shopping, you can enjoy samples of handcrafted foods and a cup of hot cider or hot chocolate topped with house-made marshmallows.
“CASA 34 Main” will offer a Holiday Gift Barn Sale on Plaid Friday, 4 – 6 p.m., and Small Business Saturday, November 29th, 12 – 7 p.m., next to the Hancock Village Store, across from the Hancock Inn. Local artisans will join the sale, offering their hand-made gift ideas, food, furniture, textiles, clothing, jewelry, bags and more.
The Monadnock Food Co-op has lots of activities planned for Plaid Friday, including a photo booth with Kimberly Peck Photography, Money Stamping stations, samples from local producers like Walpole Valley Farms and its own Plaid Friday raffle.
Throughout the day, Monadnock Buy Local will raffle off prizes including a “Fun Pac” from Granite Gorge Ski Area including one full day lift ticket and one COSMIC Tubing ticket. See all the raffle items and how to enter at www.monadnocklocal.org/plaid-friday-raffle.
“Independent businesses are the face and personality of a town,” shared Salina Thomas, owner of Black Squirrel Studio in Jaffrey. “Our supported, independent downtown shops promote the feel of great small towns that boost home values, strengthen community connections and keep our hard earned dollars in our own communities. Our small towns that we love, and our communities that we have, become our extended family.”
We couldn’t agree more. Shift Your Shopping to our extended family and shop at locally owned businesses on Plaid Friday and throughout the holiday season.