Originally posted in the Monadnock Shopper News
This Plaid Friday, we can wear our plaid even more proudly — thanks to a new Indie Impact Study highlighting how many dollars Monadnock Region independent retailers recirculate in our local economy. The study’s results: Locally owned businesses in the Monadnock Region return four times more money to our local economy compared to chain retailers. More specifically, Monadnock Region independent retailers return 62.4% of their revenue to the local economy, while national chain retailers return just 13.6%.
That means that every time you Shift Your Shopping, and spend your dollars at locally owned businesses, you give a boost to our local economy. The money you spend recirculates through our economy and generates a ripple effect — joining with other local purchases to create new jobs, charitable contributions and more. If everyone shifted just 10% of purchases from national chains to locally owned retailers, we would return $27 million to the regional economy. Now, that’s all I want for Christmas this year!
Our Indie Impact Study is part of a series of studies carried out by Civic Economics, an organization that measures the boost or “local multiplier effect” locally owned businesses offer communities throughout the United States. Their studies found that locally owned businesses return 44 to 71 cents of every dollar in revenues back to their local economies compared to their chain competitors.
Armed with this new information, we hope more of you will participate in Plaid Friday on November 28th. Your plaid will show your support for local and independent businesses and commitment to Shift Your Shopping this holiday season.
“I am a true believer in the power of the ‘buy local’ movement to improve our community and local economy,” stated Marcia Passos Duffy, publisher and editor, Monadnock Small Business Journal. “Plaid Friday is a the only sane response to the craziness that usually goes on during ‘Black Friday.’ Instead of lines, crowds and stress, Plaid Friday is relaxed, fun and folksy … a lot like the plaid that shoppers and store owners wear on that day in support of local businesses.”
On Plaid Friday, we encourage you to visit all our locally owned businesses. Be sure to visit at least one of our 17 Plaid Friday Hubs — local businesses that will photograph customers decked out in plaid and answer questions about Plaid Friday and Monadnock Buy Local. Some Plaid Friday Hubs are offering extra events and specials. Mayfair Farm in Harrisville, the Monadnock Food Co-op in Keene and “CASA 34 Main” in Hancock are even opening up their doors and hosting other independent artists, farmers and food producers during Plaid Friday.
Mayfair Farm will transform into a holiday marketplace on Plaid Friday. They will sell their own GMO-free pork, beef, lamb, and raw Jersey milk, plus great gift ideas from local artisans. Even Christmas trees and wreaths will be for sale. While you’re shopping, you can enjoy samples of handcrafted foods and a cup of hot cider or hot chocolate topped with house-made marshmallows.
“CASA 34 Main” will offer a Holiday Gift Barn Sale on Plaid Friday, 4 – 6 p.m., and Small Business Saturday, November 29th, 12 – 7 p.m., next to the Hancock Village Store, across from the Hancock Inn. Local artisans will join the sale, offering their hand-made gift ideas, food, furniture, textiles, clothing, jewelry, bags and more.
The Monadnock Food Co-op has lots of activities planned for Plaid Friday, including a photo booth with Kimberly Peck Photography, Money Stamping stations, samples from local producers like Walpole Valley Farms and its own Plaid Friday raffle.
Throughout the day, Monadnock Buy Local will raffle off prizes including a “Fun Pac” from Granite Gorge Ski Area including one full day lift ticket and one COSMIC Tubing ticket. See all the raffle items and how to enter at www.monadnocklocal.org/plaid-friday-raffle.
“Independent businesses are the face and personality of a town,” shared Salina Thomas, owner of Black Squirrel Studio in Jaffrey. “Our supported, independent downtown shops promote the feel of great small towns that boost home values, strengthen community connections and keep our hard earned dollars in our own communities. Our small towns that we love, and our communities that we have, become our extended family.”
We couldn’t agree more. Shift Your Shopping to our extended family and shop at locally owned businesses on Plaid Friday and throughout the holiday season.
Local businesses will give a portion of purchases to any school or charity customers choose during “Shop For Good” days this holiday season. Customers trigger the donation by submitting a “Shop For Good” flyer to the cashier or mentioning the promotion in comments when shopping online.
Monadnock Region Shop For Food Businesses:
MSNBC Your Business caught Kevin in Kidding Around, a participating NYC toy store.
If you own a business, you can join the campaign instantly, for free, by clicking on the “Count Me In” button. You can even customize your own Kevin Bacon commercial!
Monadnock Buy Local released its Indie Impact Study detailing the amount of revenue returned to the local economy by locally owned, independent businesses in the Monadnock Region of New Hampshire. The report found that locally owned retailers return 62.4% of their revenue to the local economy, while national chain retailers return just 13.6% of revenue – meaning that locally owned businesses return over 4x more money into the local economy compared to chain retailers. The study also concluded that shifting just 10% of purchases from national chains to locally owned retailers would keep $27 million in the regional economy.
“The results of this study will help us better educate our community on the power of spending money at independent businesses,” said Jen Risley, Program Manager of Monadnock Buy Local. “We now have great numbers relating to how money spent locally recirculates through our economy, creating new jobs, more charitable contributions and a better quality of life for more residents.”
This study is one of a series of Indie Impact Studies carried out by Civic Economics, an organization that measures the “local multiplier effect” in communities throughout the United States. Their studies found that locally owned businesses return 44 to 71 cents of every dollar in revenues back to their local economies compared to their chain competitors. Read more information about Civic Economics Indie Impact Study Series.
“A community armed with this powerful local data can use it to make better-informed decisions about where they spend their money,” said Jennifer Rockne, Co-Director of the American Independent Business Alliance. “This goes for citizens as well as local governments and other area institutions. This is important knowledge particularly now, as we enter a season of greater personal spending. Spending locally is a gift we can give our community.”
Civic Economics provides a data-driven approach to business and community initiatives. They are noted for the innovative application of industry-standard tools and the development of proprietary methodologies that provide credible guidance and evidence to their clients: www.civiceconomics.com.
Individuals across the Monadnock Region pledge to wear plaid on November 28th to show their support for the local economy.
Monadnock Buy Local’s fifth annual Plaid Friday Event is set for Friday, November 28, 2014. Individuals are pledging to wear plaid on Plaid Friday to show support for the local economy and their commitment to choosing gifts from locally owned businesses this holiday season. Last year, close to 300 community members committed to participating in Plaid Friday.
Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a fun and festive alternative to the “Black Friday” consumer frenzy perpetuated by big box stores. It’s also a great way for the community to show its support for Monadnock Buy Local — a network of locally owned businesses, organizations and individuals working to build a stronger local economy. This event originated in Oakland, CA with the intent to bring back the times when shopping for friends and family was a pleasurable and leisurely activity.
Fifteen locally owned businesses will serve as Plaid Friday Hubs, photographing customers decked out in plaid and answering questions about this event. This year’s Plaid Friday Hubs include: Black Squirrel Studio in Jaffrey, CASA 34 Main in Hancock, Cheshire Horse in Keene, Hannah Grimes Marketplace in Keene, Howard’s Leather in Spofford, Inn at Valley Farms in Walpole, Keene Yoga Center in Keene, Life is Sweet in Keene, Mayfair Farm in Harrisville, Monadnock Food Co-op in Keene, One Stop Country Pet Supply in Keene, Terrapin Glassblowing Studio in Jaffrey, Toadstool Bookshops in Keene and Peterborough, Walpole Mountain View Winery in Walpole and Your Kitchen Store in Keene.
The Monadnock Region’s Plaid Friday event is sponsored by Korvin Appliance, Hannah Grimes Marketplace, Monadnock Small Business Journal, Black Squirrel Studio, Country Life Restaurant, Monadnock Food Co-op, MB Massage Studio, Gemini Screenprint, Keene Sentinel, Mia Capelli Salon, W.S. Badger, RaisaAntonia and Ted’s Shoe & Sport.
Event updates can be found at http://monadnocklocal.org/plaidfriday/.
New this year: The Shift Your Shopping Spree! One lucky winner will receive $500 in gift certificates from their choice of Monadnock Buy Local member businesses. To enter, submit your receipts for purchases made at locally owned businesses from November 1, 2014 – December 31, 2014 with your name, phone number and email address to the address below. You will receive one entry for each receipt mailed to Monadnock Buy Local and postmarked before January 1, 2015. A winner will be drawn at random on Monday, January 10, 2015.
Three ways to enter:
Mail your receipts (marked with your name, phone number & email address) to: Monadnock Buy Local 25 Roxbury Street – Suite C Keene, NH 03431
Email your receipts to: firstname.lastname@example.org
Text pictures of your receipts to: 318-MBLocal (318-625-6225)
This contest is part of the Shift Your Shopping annual campaign sponsored by Monadnock Buy Local which encourages residents to shop at locally owned businesses during the holidays to grow our local economy and strengthen our community. Need ideas for how to Shift Your Shopping? Check out Monadnock Buy Local’s Online Member Directory.