Originally published in the Monadnock Shopper News
We love to boast about the positive impacts locally owned businesses have on our community — like how much they contribute to nonprofits. Compared to big businesses, small businesses donate more than double as much per sales dollar. However, the news tends to focus on national chains and their give back programs. What if we could aggregate donations from individual independent businesses to show the nation just how big of an impact we have? Now we can, thanks to the “Shift Your Shopping for Good” Promotion that asks you shop local this holiday season and support your favorite school or nonprofit at the same time!
“Shift Your Shopping for Good” starts the day after Plaid Friday, running from November 30th (Small Business Saturday) to December 3rd (Giving Tuesday). Here’s how it works: Go to a participating “Shift Your Shopping for Good” business (you can find out who is participating at www.monadnocklocal.org) and mention the phrase “Shift Your Shopping.” The merchant will then shift a portion of your purchase to the nonprofit you choose. Actually, the cashier will take your name and email address, and later you will receive an email asking you to choose the nonprofit that will receive the donation.
Actor Kevin Bacon volunteered to help spread the word about this campaign with a short and funny promotional video. Have you seen it yet? Enjoy!
As of this writing, 264 locally owned businesses nationwide plan to donate a portion of purchases to a nonprofit when a customer mentions the phrase “Shift Your Shopping.” In our region, fourteen independent businesses have signed up, including Ann Henderson Interiors, Monadnock Food Co-op, Shree’s Kitchen and KISS Keeping It Simple Soap. We invite more independent businesses to sign up at www.causetown.org/campaign/ShiftYourShoppingMonadnock.
If you work or volunteer for a local nonprofit, make sure it’s listed on the Shift Your Shopping for Good database. Sign up at www.shiftyourshopping.org/2013/charity.
Please help spread the word about Shift Your Shopping for Good. We hope to make it an annual event and your support and participation will help us show how much good locally owned businesses do!