Originally posted in the Monadnock Shopper News
On Plaid Friday, November 28, hundreds of Monadnock Region community members and business owners will wear their plaid like a badge (whether shirt, pants, skirt, scarf, socks, hat or entire outfit from head to toe) — proudly displaying their commitment to shifting more of their holiday spending from big box chain stores to locally owned businesses.There’s a certain power that comes with wearing plaid on Plaid Friday. Plaid, a fabric with individual colors woven together into a larger pattern, becomes a symbol of us — the diverse locally owned businesses, nonprofits and citizens that together form the unique tapestry of a strong local economy. The plaid serves as a reminder that we’re not merely consumers in our economy, but also producers — creating a stronger local economy together through the purchases we make.
“We can create jobs and build our economy, locally and nationally, by investing in our communities through small businesses, healthy farms and community banks,” said Michelle Long, Executive Director of the Business Alliance for Local Living Economies. “When you spend money locally during the holidays, you are investing in the economic well-being of your community, your neighbors and your family.”
Many studies highlight the positive impacts of supporting locally owned businesses — from job creation to increased charitable giving — but there are also the intangible benefits of supporting your favorite independent businesses. “I love visiting my favorite shops and people,” shared Rebecca Podniesinski, a Plaid Friday participant. “Knowing who you are buying from is really a gift in itself. It’s a personal experience, as it should be. Keene shop owners know me and my family — and that is priceless.”
Plaid Friday started in Oakland, CA as an antidote to the consumer shopping frenzy known as Black Friday. In the Monadnock Region, a number of independent business owners will serve as Plaid Friday Hubs, answering questions about the event while taking photos of shoppers decked out in plaid. Each locally owned business celebrates Plaid Friday differently, but they share the same mission: to encourage more of us to buy local. Stay tuned for more details at http://www.monadnocklocal.com/plaidfriday.
“More than ever, people recognize economic recovery will be built from the grassroots up and we all have a role to play with each purchase we make,” stated Jeff Milchen, Co-Founder of the American Independent Business Alliance. “By going local, we’re helping our communities as well as treating ourselves and the people we give gifts to a more personal and high-quality experience.”
While we thank all the locally owned businesses owners who support Plaid Friday each year, we want to give a special shout-out to this year’s Plaid Friday sponsors: Korvin Appliance, Hannah Grimes Marketplace, Monadnock Small Business Journal, Black Squirrel Studio, Country Life Restaurant, Monadnock Food Co-op, MB Massage Studio, Gemini Screenprint, Keene Sentinel, Mia Capelli Salon, W.S. Badger and Ted’s Shoe & Sport. With their extra support, we’ll be able to spread the word about the power of Plaid Friday to more and more people.
Please join us on November 28th in using the power of plaid to galvanize us all to shift our shopping habits this holiday season and make our spending work for our local economy.