Here’s a sneak peek of the photos from Monadnock Buy Local’s Plaid Friday Photo Booth with Kimberly Peck Photography. Stay tuned for more! Photographs will be available for purchase at www.kimberlypeckphotography.com.
Cider Monday? Incider enthusiasts are preparing for the third annual celebration of Cider Monday on November 30th. Cider Monday is a direct and delicious assault on the Monday after Thanksgiving known as the infamous Cyber Monday.
Participating local stores will offer shoppers a warm welcome and a cup of delicious cider. Referred to in the media as Cyber Monday, much news is made of the gigantic surge in online Christmas spending that begins that day. However incider traders are already warning of drastic declines in online purchases due to Cider Monday as people abandon the virtual world of their computers and smart phones for the smarter still experience of a trip into the real world.
Grateful shoppers will be flocking to local stores to partake of a cup of cider made (of course) from squished micro soft apple products. With the goal of reclaiming the apple and converting a huge river of cyber purchases into a pure and steady stream of tasty cider one cup at a time, Cider Monday began with a splash and a few spills two years ago among independent stores in New England.
Locally owned stores everywhere are encouraged to join in. It’s simple, be in your store that Monday to greet everyone with some cider and a heartfelt thanks for shopping locally. Last year several communities got involved in a town wide celebration and promoted shop hopping cider fans to sample the ciders at the various independents in town.
Shoppers are promised cider, smiling servers that will not crash, personal service and advice, the opportunity to touch and try before adding to their cart (err… armful), no logins or passwords to remember, payment in cash if desired, and always free freight. Simply take your purchases home with you at no extra charge.
And Cider Monday, already in stores from New England to Illinois, went international. Several shops, led by Coho Books, in the town of Campbell River on Vancouver Island, British Columbia joined the effort last year to take a bite out of Cyber Monday.
Shoppers everywhere are encouraged to take a bite and wash it down with a cup of cider knowing that they are helping to grow the local economy.
Cider will be served with thanks at over 15 stores in Peterborough including Alice Blue, Bowerbird, Grove & Main, Hobbs Jewelers, Joseph’s Coat, Maggies, Miranda’s On Main, Monadnock Oil & Vinegar, Paper & Roses, Peterborough Art Academy, Peterborough Shoe Store, Sarah’s Hat Boxes, Sharon Arts Center, Steele’s, The Toadstool Bookshop, Treat Goods, Tribals Rugs, and Underneath It All.
For more information contact Willard Williams at The Toadstool Bookshop, Peterborough NH, 603-924-3543, firstname.lastname@example.org, toadbooks.com.
Monadnock Buy Local’s sixth annual Plaid Friday Event is set for Friday, November 27, 2015. Individuals are pledging to wear plaid on Plaid Friday to show support for the local economy and their commitment to choosing gifts from locally owned businesses this holiday season. Last year, over 250 community members committed to participating in Plaid Friday. RSVP on Facebook today!
Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a fun and festive alternative to the “Black Friday” consumer frenzy perpetuated by big box stores. It’s also a great way for the community to show its support for Monadnock Buy Local — a network of locally owned businesses, organizations and individuals working to build a stronger local economy. This event originated in Oakland, CA with the intent to bring back the times when shopping for friends and family was a pleasurable and leisurely activity.
Plaid Friday is part of the “Shift Your Shopping” Holiday Campaign in the Monadnock Region. From November 1 to December 31, Monadnock Buy Local encourages residents to choose local and independent businesses for more of their holiday purchases.
Last year, a survey conducted by the Institute for Local Self Reliance found that, nationally, independent retailers experienced a 4.8% average increase in holiday sales, beating many competing chains (holiday sales for all retail businesses fell 0.9% last year). Retailers surveyed in the Monadnock Region experienced a 10.8% average increase in holiday sales.
“The efforts of Monadnock Buy Local to promote the benefits of shopping at locally owned businesses are certainly evident in our stores,” stated Willard Williams, co-owner of The Toadstool Bookshops. “Many, many people told us they were doing all their holiday shopping locally. Plaid Friday, Shift Your Shopping — I’m confident all this contributed to the 11% increase in December sales at our bookstore in Keene.”
Fifteen locally owned businesses will serve as Plaid Friday Hubs, photographing customers decked out in plaid and answering questions about this event. This year’s Plaid Friday Hubs include: Brewbakers in Keene, Cheshire Horse in Keene, Dragonfly Shop in Keene, Hannah Grimes Marketplace in Keene, Inn at Valley Farms in Walpole, Life is Sweet in Keene, Monadnock Food Co-op in Keene, Monadnock Oil & Vinegar in Peterborough, One Stop Country Pet Supply in Keene, Terrapin Glassblowing Studio in Jaffrey, Toadstool Bookshops in Keene and Peterborough, Walpole Mountain View Winery in Walpole, Walpole Valley Farms in Walpole and Your Kitchen Store in Keene.
Kimberly Peck Photography will set up a Plaid Friday Photo Booth outside of the Toadstool Bookshop in Peterborough from 10 a.m. to 2 p.m. Three local farmers will set up their own tables next to the photo booth, including Holland Homestead Farm of Hillsborough, Woodard Sugar House of Surry and FiberDreams Farm of Temple. Photographs will be available for purchase through Kimberly Peck Photography via kimberlypeckphotography.com or email@example.com. Monadnock Buy Local will add all the photos taken to our annual collage, celebrating all who wore plaid.
The Monadnock Region’s Plaid Friday event is sponsored by Brown Computers, Cheshire Horse, Hannah Grimes Marketplace, Howard’s Leather, Jeni’s Skin Care, Joseph’s Coat, Keene Door, Korvin Appliance, MB Massage Studio, Monadnock Food Co-op, Monadnock United Way, New England Everyday Goods, Of Moose and Mountain, One Stop Country Pet Supply, Small Business Journal, Ted’s Shoe & Sports and W. S. Badger.
Event updates can be found at monadnocklocal.org/plaidfriday/.
With Kimberly Peck Photography
November 27, 10am – 2pm
Next to Toadstool Bookshop, 12 Depot Square, Peterborough
Wearing plaid on Plaid Friday? Be sure to get your photo taken with Local Photographer Kimberly Peck. Monadnock Buy Local will add photos to our annual collage, celebrating all who wore plaid and showed their support for locally owned businesses and our local economy.
Three local farmers will set up their own tables next to the photo booth, including Holland Homestead Farm of Hillsborough, Woodard Sugar House of Surry and FiberDreams Farm of Temple.
Photographs will be available for purchase at www.kimberlypeckphotography.com.
Posted in In the News, Local Living Economy, Plaid Friday and Shift Your Shopping News, Shift Your Shopping, Upcoming Events, tagged Plaid Friday, Toadstool Bookshops on September 3, 2015 | Leave a Comment »
Each year, Monadnock Buy Local’s Plaid Friday event attracts more and more community participation and media attention — both in our region and statewide. Studies show that our efforts are working! Independent retailers in the Monadnock Region experienced an average 10.8% increase in holiday sales last year — compared to a 4.8% increase nationwide for independents and a 0.9% decrease for chains.
The efforts of Monadnock Buy Local to promote the benefits of shopping at locally owned businesses are certainly evident in our stores. Many, many people told us they were doing all their holiday shopping locally. Plaid Friday, Shift Your Shopping — I’m confident all this contributed to the 11% increase in December sales at our bookstore in Keene. ~ Willard Williams, co-owner of The Toadstool Bookshops.
Plaid Friday, the Friday after Thanksgiving, is a day when community members dress in plaid to make their support for locally owned businesses and community visible, reinforcing their own commitment while giving others a reminder to think local first. Last year, over 250 residents committed to wearing plaid. Wearing plaid, a fabric with unique colors woven together into a larger pattern, represents us — the many diverse independent businesses and organizations that together form the tapestry of a strong local economy.
Your sponsorship of our 2015 Plaid Friday Event will raise awareness of the importance of supporting locally owned businesses in our region, inspire more of us to shift our holiday spending to independent businesses and show our region your dedication to the local economy movement. Please consider sponsoring this year’s Plaid Friday event at one of the three levels below:
Tier 1: $150 (14 sponsorship slots available)
Tier 2: $500
Tier 3: $1,000 (4 sponsorship slots available)
Ad space is limited, so please pledge your sponsorship soon. All sponsorship pledges are due before October 1st. Please contact us if you have any questions and thank you for all you do to support our local economy every day.
The sixth annual Monadnock Buy Local Guide is out and features the Toadstool Bookshops. This publication lists 163 locally owned enterprises by business type and promotes the positive benefits of supporting locally owned businesses in the Monadnock Region. Guides can be found at Monadnock Buy Local members’ place of business and online.
“I’m excited for more businesses to join Monadnock Buy Local and feel the thrill of this movement,” shared Willard Williams, Co-Owner of The Toadstool Bookshops. “Together we can do so much more.”
Studies find that when money is spent locally, up to four times more of that money recirculates through the local economy — generating more jobs, charitable contributions and other community benefits.
Calling all Buy Local fans! We need your help to push Monadnock Buy Local up and over the summit of 200 members by May 1, 2014.
How can you help?
As you visit locally owned businesses, work with nonprofits and visit friends, neighbors and family members who own businesses, ask them, “Are you a Monadnock Buy Local Member?” If they say yes, thank them profusely (hugs may be appropriate!). However, if they say no, ask them if they have any questions about us. To help you answer some of their questions, current Monadnock Buy Local members contributed their own answers:
What is Monadnock Buy Local?
Missy Blanchard of MB Massage Studio in Keene answered, “We are group of businesses who share a common business value — supporting the businesses of our friends, neighbors and community.”
We come together to encourage our community to “think local first” (and make locally-owned businesses their first choice), help our local economy grow, meet like-minded business owners and find ways to source more of our own products and services locally. We are retailers, wellness providers, architects, bankers, chefs, farmers, grocers, artists and more – and we invite you to join with us!
How can it help my business/nonprofit? Why do others join?
“Individually we are all always talking about the benefits of buying locally, but it’s often with those who are already convinced. By joining together, the members of Monadnock Buy Local have the opportunity to reach a much bigger group of people and, through our events and directory, get the attention of a growing community of people eager to support locally owned businesses in the Monadnock Region,” shared Willard Williams of the Toadstool Bookshops. “We joined because we believe it is a necessary and effective way to keep our stores at their best, and, we hope, enjoyable places for locals to shop and as attractions for visitors.”
Peter Poanessa of Keene Signworx stated, “Joining with others to strengthen our local economy makes sense to me. I live here, I run my business here and my friends and neighbors live here. The last five years have been a reminder of how destructive giant businesses can be to us all. Strengthening the local economy is the only possible defense against such disruption.”
Missy added, “I joined to be a part of something that is positive and that celebrates the work and creations of our friends and neighbors. Being a member has reframed my own shopping habits. I more carefully choose where I spend my money and aim to keep a healthy percentage of what I spend at locally owned businesses.”
Am I eligible to become a member?
You can join if your business or organization is:
Where can I learn more?
See who else is a member in your town by visiting http://monadnockbuylocal.wildapricot.org/Directory and learn more about Monadnock Buy Local from them. Or learn more from Monadnock Buy Local at www.monadnocklocal.org or contact us at 603-283-5401, firstname.lastname@example.org.
It takes our whole region to help Monadnock Buy Local reach its membership summit. We appreciate your help and your individual commitment to supporting our amazing network of diverse businesses in our region, owned by friends and neighbors, and to strengthening our local economy.