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Are You Up for the Indie Challenge? Celebrate Independents Month in July

June 28, 2022 9:03 AM | TLC Monadnock (Administrator)

This July, celebrate Independents Month with The Local Crowd (TLC) Monadnock.  Independents Month is a time to think and act locally to shape our region’s future.  One perfect way to celebrate is to take our Indie Challenge.  Pledge to make all your purchases at locally owned businesses -- for one day, one week, or the entire month.  You choose! 

Sign on to the Indie Challenge today! 

“I want to help create a robust local economy,” said Indie Challenge-taker Laura Carbonneau from Food Connects. “Business owners can't do it on their own -- they need community buy-in and investment!”

Independents Month Staycation Giveaway

Here’s an extra incentive to take the Indie Challenge: One lucky participant will win our Independents Month Staycation Giveaway.  Our Staycation Giveaway includes a two-night Stay at the Inn at Valley Farms in Walpole, a gift card to The Hungry Diner in Walpole, a gift certificate to the Farm Store at Walpole Valley Farms in Walpole, a gift certificate for two 5 x 7 photo prints from Peterborough Camera, Copies & More in Peterborough, two tubes of sunscreen from Badger in Gilsum, one yoga class from Aloha Keene, and two keychains from GeoGraphic Gems.  WOW! Now, that’s some staycation inspiration.

Also, all Indie Challenge participants can enter to win the Upper Valley of NH/VT Staycation Giveaway.  We’ll announce the winners in early August.

See all the details here

“I believe in buying local -- I did even before it was so popular!” shared Indie Challenge participant Sue Ells from Monadnock Food Co-op.  “And I need a staycation!”

Independents Month is an ideal time to recognize our locally owned and independent businesses for the community values they embody and their spirit of entrepreneurship. Also, how they give back to our community with their time, talents, goods, and services, making us healthier and wealthier.  Thank an independent business owner and their staff today!

“I love having local businesses nearby because it’s convenient. I can see what I’m buying and how the businesses contribute to our economic community,” said Paula F. of Stoddard. “And I can get the advice and guidance needed for my purchases. We all win!”

Healthier and Wealthier

How do locally owned businesses keep us healthier and wealthier?  It’s thanks to the local multiplier effect.  When you spend your dollars at independent businesses, those businesses also spend more of their dollars locally, creating a ripple effect in our community that boosts job growth, charitable giving, and overall prosperity.  The Monadnock Indie Impact Study found that our region’s local retailers return 62.4% of their revenue to our local economy, while chain stores return just 13.6%. 

Learn more  

“Our community is the foundation for everything that is good in our world,” shared Michelle D. of Spofford.

Support Local Wherever You Are

Traveling during Independents Week?  Enjoy what locally owned businesses have to offer wherever you are.  Ask locals where their favorite independents are and look for networks at

Think independently and act locally this Independents Month and beyond.  Together, we’ll boost the positive ripple effects our community receives when we spend more of our dollars at locally owned, independent businesses.

The Local Crowd Monadnock - Mailing Address: 63 Emerald St. #114, Keene, NH 03431

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