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Local Business Update: 2020 Shop Indie Local Planning

June 21, 2020 10:00 AM | TLC Monadnock (Administrator)

Now, more than ever, small businesses need to work together.

With so much uncertainty around the long-term impacts of COVID-19 on each of our businesses and what this year's holiday shopping season will look like, we will start planning now for this year's Shop Indie Local efforts (Plaid Friday, Cider Monday, Small Business Saturday and more). 

Please reach out to us with new ideas for how we can better come together to support each other this holiday season.


Yours locally,
Jen

Program Manager

The Local Crowd Monadnock

Keene, NH 03431
603-400-9157


New this Year: Earn Sponsorship Credits

Instead of asking you for Shop Indie Local sponsorships in the form of just cash this year, we're pitching a different option -- one that we hope will be a win-win-win.

Here's how it will work:

  • Your business offers up rewards (products or services) that we will use to drive support for TLC Monadnock crowdfunding campaigns this summer and fall.
  • As your rewards are claimed, you receive "credit" towards our sponsorship levels (see below).
  • You'll receive the retail value, in the form of sponsorship credits, for any of your rewards that are claimed.
  • If rewards aren't claimed by November 1, that's okay. These unclaimed products and services are returned to you.

We will highlight your rewards like this:

We will feature all rewards on an online marketplace like this:

Make the Pledge: Shop Indie Local Sponsor

YOU can help inspire more of our friends and neighbors to support locally owned businesses by shifting more of their holiday spending to independent businesses. Show off your dedication to the local economy movement and support our Shop Indie Local efforts today!

Shop Indie Local includes supporting Plaid Friday, Cider Monday, Small Business Saturday and other promotions happening November 1 - December 31, 2020.

With your support, we will continue to build traction -- inspiring more and more AND MORE community participation and media attention. We will really need to come together in unique ways this year.

With your support and participation, we will:

  • Leverage the importance of supporting locally owned businesses, like yours and your favorites.
  • Inspire more of us to shift our holiday spending to independent businesses.
  • Show off your dedication to the local economy movement.

Please consider supporting this year’s Plaid Friday, Cider Monday and Shop Indie Local campaign at one (or more!) of the levels below.

Have a different idea?  We're wide open to additional ideas!

Plaid Friday Rock Star:  $50

Your logo will appear in our Plaid Friday ad in the Monadnock Shopper News (~60,000 weekly readers).

Cider Monday Rock Star: $50

Your logo will appear in our Cider Monday ad in the Monadnock Shopper News (~60,000 weekly readers).

Plaid Friday/Cider Monday Rock Star: $150

Your logo will appear in our Plaid Friday AND Cider Monday ad in the Monadnock Shopper News (~60,000 weekly readers) AND the Keene Sentinel (delivered to ~10,000 households) AND Monadnock Ledger Transcript (delivered to ~8,000 households).

Plaid Friday Radio Rock Star: $250

Your business will be mentioned during one week of our Plaid Friday radio ads (2 sponsors highlighted in each ad).

Plaid Friday Launch Sponsor: $1,000

Sponsor a Plaid Friday launch in your town or at your business. Your name and logo will appear on our Launch Event marketing materials and press release. We'll plan this launch together.

All sponsorship pledges are due before October 31, 2020.

Please let me know if you have any questions and thank you for all you do to support our local economy each and every day.


The Local Crowd Monadnock - Keene, NH

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