“The reception for Plaid Friday [at Toadstool Bookshop in Peterborough] was fantastic. I am guessing about two-third of the people who came in were wearing plaid -- and many of those who weren't were aware of it. Every year it seems to more and more people think about shopping locally -- which is what it's all about.”
~ Willard Williams, co-owner of The Toadstool Bookshops.
The Local Crowd Monadnock - Keene, NH